About Geowash


Geowash is a Powerful, Global Brand Name

Geowash is a Proven Carwash Business Concept and has a track record of success for more than 15 years. It is operating in more countries than any other car wash brand in the world with a presence in over 35 countries internationally. Geowash is a global brand that has been built on a strong marketing and operations foundation. From our unique culture and marketing philosophy, our Global partners come from diverse backgrounds and industries but all share one thing in common – a passion for the Geowash brand. In Australia, our franchise system has grown amazingly in 2014 and 2015. We have grown from only 5 stores to a planned 25 stores in 4 Australian states.

The Australian Car Wash Industry is THRIVING!

Australia has an interesting, growing market for Car Wash and Detailing Services. Demand for carwashes is dependant on discretionary income earned by the general population. The Australian Economy is prosperous and is witnessing a rise in the discretionary income. As people’s income and the resulting buying power increases, new car sales increases, eventually leading to increase in the need for professional washing and detailing.

Key Statistics

Carwash Industry revenue is forecast to grow by a compound annual rate of 2.5% over the five years through 2014-15, to reach $526.8 million.

Overall, industry revenue is forecast to grow by a compound annual rate of 2.1% over the next five years, to reach $584.1 million in 2019-20.

Key Statistics

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People have hectic, BUSY lifestyles

Imagine a scenario of a familiy in which both the man and lady of the house work. Add kids to their already time hungry lifestyle. So they get 2 days off on weekend, finally a chance to do some socializing! Oh wait..they need to wash their car over the weekend!

People’s current lifestyle DEMANDS them to outsource services. People don’t even have the time to do grocery and would prefer to order things online. Time is of the essence. The same applies to washing cars. Busy lifestyles mean than people would rather PREFER to pay and get their cars washed because no matter how much DIY carwashers may deny, the fact is that Carwashing is a hard, labourous time consuming job.

There is a BIG DIFFERENCE between a Cheap Carwash and a Professional Carwash and Detailing Service.

Cars are a financial ASSET to be looked after. A Professional Carwash and Detailing Service is not just for expensive car owners. It is for every Car enthusiast who treats his car as a valuable investment requiring regular upkeep and maintenance.

Yes sure it’s cheaper to buy a quick bite from a fast food joint drive through compared to fine dining. However it’s a known fact that so called fastfood or “junk” food is infact unhealthy, while fine dining restaurants are obliged to cook and serve meals out of the freshest, best quality ingredients. Moral of the story? You get what you pay for! Good Work isn’t Cheap & Cheap Work isn’t Good!

The same applies to carwashes. Automatic carwashes, Self Serve carwashes are quick and cheap, but they lack the expertise to get the professional finish and shine. And what about Paint Protection & Damage Control? Well that’s an important car maintenance task that is completely absent in cheap carwashes.

Environmental Concerns & Water Restrictions

Are you passionate about Environment Protection? Do you like DIY carwash?

If yes, you need to know a few facts.

According to the Australian Car Wash Association, the waste water from residential car washing contributes greatly to stormwater pollution. Whilst it may be perceived that a single residential car wash is inconsequential, when spread over an urban area across the year, the pollution levels become significant. Furthermore, many parts of Australia experience Water Restrictions due to low rainfall.

Did you know?

All Geowash Products are Ecofriendly and 100% Biodegradable.

With Environmental authorities, Water Authorities and Local Councils now fully aware of the environmental impact of home car washing, appropriate laws and regulations and enforcing of current laws is being stepped up to counter these negative impacts. The Australian Car Wash Association is working together with Clean Up Australia in an effort to educate Australia on the environmental and water saving benefits of the commercial car wash industry.

Growth in cars on Australian roads

According to the Australian Bureau of Statistics, the number of vehicles on the road is growing. The number of cars on Australian roads has risen steadily.

16.3 millions cars on Australian roads

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GROWTH IN THE CAR WASHING INDUSTRY

As per the annual Motor Vehicle Census (MVA) collected by the Australian Bureau of Statistics, the number of cars registered through a motor vehicles registration authority were:

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2004 – 13.5 million
2005 – 13.9 million
2006 – 14.4 million
2007 – 14.7 million
2008 – 15.6 million
2009 – 15.6 million
2011 – 16.3 million

The car wash industry is currently experiencing a phenominal growth. This can be attributed to various factors including:

  • The increase of cars on our roads
  • Busy lives – people just don’t have time to wash their cars anymore
  • Water restrictions due to low rainfall in many parts of Australia
  • Property size – many residents, particularly those living inner city, simply don’t have the space to wash their cars at their house;
  • Possibly the most significant factor in the popularity of regulated eco-friendly car washing services are the environmental concerns regarding pollutants going down our storm water drains. According to the Australian Car Wash Association, the waste water from residential car washing contributes greatly to stormwater pollution. Whilst it may be perceived that a single residential car wash is inconsequential, when spread over an urban area across the year, the pollution levels become significant.

With Environmental authorities, Water Authorities and Local Councils now fully aware of the environmental impact of home car washing, appropriate laws and regulations and enforcing of current laws is being stepped up to counter these negative impacts. The Australian Car Wash Association is working together with Clean Up Australia in an effort to educate Australia on the environmental and water saving benefits of the commercial car wash industry.

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In Australia, the Geowash business model is operating successfully. Geowash is a young Franchise Brand and we are looking at strong growth opportunities in areas of organic business growth and geographic business coverage.

Geowash is one of the emerging and competitive hand car wash service and cafe providers in the hand car wash industry.

Collectively, the global Geowash group has over 15 years’ experience in the hand car wash and similar industries. The Geowash brand operates in many different countries around the world. Geowash aims to provide strong and cooperative team work environments, friendly service to our customers and to keep up to date with the latest trends and developments. Geowash is an emerging and competitive hand car wash brand in many countries around the world. The Geowash brand is establishing itself in the market as both a shopping centre and hand car wash cafe service provider.

Geowash’s business model has been successfully implemented in many countries around the world. Our hand car wash services aim to provide easy, convenient and high quality hand car wash and detailing services whilst being environmentally conscious. Geowash operates in one of the world’s largest shopping malls, “The Dubai Mall”. The Geowash Business concept provides a convenient hand car wash and detailing services.

Geowash: vision and values

  • To be the global leaders of the hand car wash industry
  • To consistently provide premium quality hand car wash and detailing service
  • To place the customer experience at the heart of everything we do
  • To take pride in what we do
  • To respect our customers and staff
  • To continuously innovate and upgrade our systems with the latest products/ technology

Geowash Australia

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