What is Geowash ?
Geowash is a Car Wash & Detailing Service providing high quality ecologically friendly car wash services to customers in prime well-located sites. Our goal is to provide customers car wash services to a standard that exceeds expectations at a price that generates profit for our franchisees and also redefines customer convenience.
How long have you been around ?
We opened our first outlet in Coffs Harbour in December 2010.
Who started the business ?
The business was started by Alejandro Alperin in Argentina over 10 years ago and has outlets in 30 countries of the world. Ms Sanam Ali is the Australasian Franchisor. Sanam, from the Middle East, is a Certified Practising Accountant.
How long have you been franchising ?
Since 2010, when we decided it was the most effective long-term growth strategy.
What is the franchise fee ?
$35,000 plus GST
What is the total initial investment?
Ranges between $350,000 to $550,000 plus
At what stages, am I required to pay ?
You pay franchise establishment fees of $35,000 plus GST to become part of the Geowash brand. You pay 50% of the balance of your purchase price upon selection of your site. You pay 50% remainder upon commencement of site construction / set up.
Are there any finance options available ?
Individual banks offer varying amounts for franchises dependent on their asset position and subject to application of between 40% to 80%.
Exclusive Territories Available ?
Yes, please enquire for more information.
How many Geowash Stores are there in Australia ?
We currently have 9 stores in two states – Western Australia and Victoria. Our target is to become the fastest growing hand carwash and café franchise group in the Southern Hemisphere.
What’s the royalty ?
Eight percent of gross sales
Where do I get my products from ?
You order all your products through our online booking system and they are delivered to your site.
How many employees are needed per location ?
Varies from site to site. Generally 5-10 employees is more than enough.
How will I get work ?
Primarily you generate work through marketing at car traffic at your site and this is supplemented by jobs which come in through the Geowash website or the 1300 CARWASH national advertising and development activities.
Is previous experience in owning / operating a business required ?
No. Whilst experience in owning / operating a business would be regarded as an advantage, it is not compulsory as part of the selection process.
Is the prime site lease in my name ?
Depends. Geowash will, in some cases, hold the head lease and license it to you. At other names, you will hold the lease directly with the relevant shopping centre or prime site group.
What is included in my initial investment ?
The estimated investment for an individual franchisee is from between $350,000.00 to about $550,000.00 plus GST. Your investment includes franchise establishment fee, site selection, lease management & negotiation, store planning, design and strategic management, franchise manuals, training manuals, location architect plans, council permit application, lease negotiation, shop fit out, cafe, car wash equipment, point of sale system, initial products, fit-out, uniforms, training onsite, assistance to initiate commercial clients, brochures and launch marketing. Additional costs to consider are Lease bond which can be up to several months rent, leasing costs and provision for working capital. Other costs to consider are in our disclosure documents to assist with you own research as to the affordability of a Geowash Franchise for you.
Are there any continuing or on-going fees once the franchise fee and the establishment costs have been paid?
Yes you will be required to pay on-going franchise fees (8%) and contribute to a marketing fund (2%), which is paid to Geowash. Both are calculated of your gross sales turnover. In addition, you will be required to pay for products and or materials supplied from the Geowash warehouse.
Is training provided ?
Yes. Geowash’s developed training program you will receive is intense. It will require a great deal of attention from you. Training schedule includes course that covers all of the theorotical aspects of our business, including supply, finance, store build, marketing, people management and IT. This time will be spent in your own store, with qualified trainers guiding you every inch of the way. Opening: a support team will be deployed to assist you with team training, as well as your grand opening. Our training programs leave no stone unturned, no questions unanswered. You will cover all facets of your business, you’ll become a trainer, sales person, detailer and manager, and end up being competent in absolutely every aspect of the Geowash Hand Carwash Model.
Am I required to work in the store ?
Yes. At Geowash, we believe that the most successful franchisees are those which are run by the actual owner of the store. We also believe that the best head start you can give your business is to commit yourself to it so you can fully understand every aspect of your operation. We therefore, strongly insist that the franchisee is required to work in the business for the first 3-6 months on a full time basis. It is important to Geowash that you are actively involved in the franchise and do not want to obtain the franchise purely as an investment opportunity.